I, so and so hereby change my name to such and such...” A notice neatly tucked away in the newspapers; an sms or e-mail sent to...
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Rupin Jayal
Look before you leap
Today the essence of the brand is unlocked by its name – the more you invest in it the more complex and irreplaceable becomes that key. Throw it away at your peril
I, so and so hereby change my name to such and such...” A notice neatly tucked away in the newspapers; an sms or e-mail sent to...
I, so and so hereby change my name to such and such...” A notice neatly tucked away in the newspapers; an sms or e-mail sent to...
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