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Rajaram Rajendran

The world is hooked on Apps

Friday, 16 September 2011 00:00 DARE Columns - Rajaram Rajendran
Do you have one yet?Rajaram Rajendran

Company logo, Branding, Stationery, Brochures, CDs, DVDs, Corporate Video, you have it all. On the digital front, website, Facebook page, Twitter handle and you’re present on every network out there! Isn’t that enough ?

Question. Does your product /...

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Yay! Investor meeting

Wednesday, 31 August 2011 00:00 DARE Columns - Rajaram Rajendran
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All set ? Let’s go.

Rajaram RajendranSo yea, I’m in the middle of a startup, and been having my bit of investor meetings. And there are things that I have read, heard and most importantly, noticed while doing the rounds. Thought it might be a good idea to share, in case someone is else doing...

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Rajaram Rajendran’s tips on how to design a website

Friday, 29 July 2011 00:00 DARE Columns - Rajaram Rajendran
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Right then. No intro, straight onto the topic. The following are in no particular order.Rajaram Rajendran


The first thing that comes to my mind when I think of web-design not-to’s are those websites that resize the browser window to suit the site. Without their permission, that too. This is...

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Smartphones & tablets - why, what and how

Thursday, 02 June 2011 00:00 DARE Columns - Rajaram Rajendran
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A pretty boring article about the geeky stuff to possibly help you choose gadgets better

Rajaram Rajendran

So we know the buzz. Tablets and smartphones have taken over. The letter ‘I’ and words like Android, app, cloud, and multi-touch have become a part of our regular vocabulary. Tell me...

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Custom...er...service

Thursday, 12 May 2011 00:00 Rajaram Rajendram Columns - Rajaram Rajendran
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Things that matter even after you’ve got everything rightRajaram Rajendran

As old fashioned as this may sound, there’s one part in your business that can mess up your entire marketing plan, and your brand image, if neglected.

Good customer service, as Seth rightly said, really is the...

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