Letting go
Letting go is not about giving up control
it is about investing in an organization
building a functional legitimacy
The customer is still pampered
but not by the entrepreneur himself
instead by the organization
Customer-centric
Do you review customer satisfaction
as often as you do revenue achievements
If you keep forgetting to do this
use Balance Score Card approach
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| Prashanth Hebbar |
While researching for this issue’s cover story, I came across two gentlemen who seem to have come from another planet. They brought up two of the most important things every entrepreneur encounters and gave solutions which were so simple that you will almost laugh at it.
The first one is about Letting Go. This is a theme brought up by Prof. R Srinivasan of IIM-Bangalore, who specializes in corporate strategy and enterprise growth. Prof Srini’s definition of letting go itself is a solution. It is like a zen story. Read the letting go koan at the beginning of this piece and ponder.
The second issue was about customer-centricity brought out by Ravi Talluri, a Hyderabad-based entrepreneurship development consultant. Talluri brings up the stark reality of our businesses today where customer comes second and revenue growth first. If anyone says otherwise then we scoff at him saying: be practical.
As we embarked upon the cover theme of: Building a World Class organization, we realised that there are only a few ground realities to getting there. The rest are part of the hype that we see in the world of business. So call it the fundamental theorems of entrepreneurship: Letting go is not giving up control. And discuss customer satisfaction in every review meeting.
We included a Q&A with Virender Kapoor, author and management guru, who talks about the element of discipline. We thought it is an extremely important point to ignore Kapoor’s views.
We have also included three case studies. One is a short recap on the famous Dabbawalas of Mumbai. This has been included to remind us that it doesn’t take an army of MBA-grads to implement a successful world class business model. Second one is on Chitale Dairy which shows that technology can bring in a difference to your offering and the third is about Educomp, a company that saw meteoric rise in a short time and fired up a new category of edu-tech.
It’s winter. This is the best time to huddle together and ponder over a few things we may have forgotten. Use this as a refresher and get back in great shape to build your world class organization. And do not forget to tell us how you did it.
Interact with me on Twitter @phebbar
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written by Theresa L. Cunningham, March 02, 2011
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