DARE - Because Entrepreneurs Do

The biggest impact we hoped to have was to influence people’s decisions on business. I am proud to report that it has started
to happen.

Krishna Kumar

Three months down the line, we thought that like any other venture, we should take stock of where we have reached. When we started, we set two goals for ourselves. One was, of course, the business plan. The other was what in my first editorial, I called “ a simple yardstick of success”. I had said: “If even one entrepreneur will be able to say that what we have carried, what we have done, has made him think differently, has made a positive difference to his business ambitions, then we have achieved our objective”

As you turn the pages, do stop for a minute at feedback, where we carry your responses to our articles. There you will find evidence that we have made a small but significant step towards achieving this objective.

That leaves the business plan. Suffice to say that at this point, we are ever so slightly ahead of the plan, both in terms of number of copies and finances.

Another impact we have had, which we did not quite expect, has been what I call the WOW- I – did-not- know- that reaction. This has been the reaction to our opportunity stories. For example, when we said that downstream opportunities from corporate aircraft was Rs 1,500 crore a year or that collecting and processing household wastes was a Rs 6,000 crore a year opportunity, the uniform reaction, even from established businesses has been the same – WoW, I did not know that!

Thank you for the wonderful support you have given us in getting going and I am sure that your support and best wishes will be with us as we go forward.

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