The good times and the not so good ones are getting closer together. We might as well take this in our stride and our business planning. Innovation is the name of the game.
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| Krishna Kumar |
How fast have times changed? Was it not just the other day that everyone was predicting that the Sensex would cross 25k? Was it not just the other day that valuations were shooting through the roof and there were not enough startups for VCs to court?
How fast have times changed?
When was the last slowdown? Just seven years back? And how fast has this one come upon us?
And from an Indian perspective, the worst – the domino effect of what has happened in the west may not yet have impacted us. December and March may be when we see the full impact of what has happened.
Look around and you can see that business cycles are becoming shorter and shorter. Product lifecycles were already getting shorter. The good times and the not so good ones are getting closer together. We might as well take this in our stride and our business planning. Innovation is the name of the game. Constant innovation to keep abreast if not ahead of the fast changing business cycles.
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