Large content organizations have frozen recruitment and are outsourcing any new work to smaller operations. They in turn use a mix of full time employees and a network of work-from-home freelancers to keep costs and overheads down. Result - more work in tough times.
I have many friends running small businesses - mostly under 25 employees. And most of them have never had it so good. In fact some of them confess that they have more business now than before. What is happening ?
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| Krishna Kumar |
Consider the outsourced content development - writing and editing- business:
Large content organizations have frozen recruitment and are outsourcing any new work to smaller operations like this one, who in turn uses a mix of full time employees and a network of work-from-home freelancers to keep costs and overheads down. Result - more work in tough times. Even some larger outsourcing setups are sub-outsourcing to operations like these!
Or consider the small advertising agency owners:
Their client lists today includes some of the blue chips in the industry and they too have their plate full. How? The big spenders are moving out a lot of work from costlier full service advertising agencies to smaller creative-only shops like these which charge only a fraction of what the biggies do. (and there is no agency commission on media releases either).
Then there is the small market research company:
There too the story is similar. They had taken to the Internet in a big way right from the beginning, both as a differentiation and also to keep field costs down. Like with the advertising agencies, they are also getting morel work from big ticket clients who are moving business away from larger agencies.
Obviously, there has to be the pain point - the problem area. What is their biggest problem area? Payments that get delayed.
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