There are the vast majority of us, who can use technology to enable, enrich and scale our businesses. Unfortunately, most small businesses and startups are reluctant to use technology beyond the regulation PC, desktop and email
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| Krishna Kumar |
I am typing this document while traveling in an interstate bus. I am not exactly sure where I am as I type this, nor will I know where I will be when this speeds off to our editorial desk for processing. Well, this is what happened.
I ended up helping someone define an online tech platform and that took up more time than I envisaged (these things usually do, but I was optimistic).
That left me with two conflicting deadlines – to catch a bus for a long weekend journey and to finish this piece. And without a fairly cheap little device called a data card, I am sure that I would have missed one of them. Or more likely, I was able to spend more time on the platform definition because I knew that the data card would help.
This is just one small example of how technology can help you in your business. There are those who have made technology their business. And there are the vast majority of us, who can use technology to enable, enrich and scale our businesses. Unfortunately, most small businesses and startups are reluctant to use technology beyond the regulation PC, desktop and email.
The usual concerns of cost, complexity and maintenance headaches are real and understandable. But increasingly a new breed of businesses, called IT as a service (and not IT enabled service) are making it easy for you and me to use technology on a pay as you use model, without the attendant headaches. Take the example of the mail you send us at dare@cybermedia.co.in. That mail is pulled from our mail server by a service called Sproutit. What Sproutit does is very simple. It stores all the mail, allows the entire team (and whoever else we want to) to login and access and respond to the mail and also shows up if you have previously written to us. There are a host of other things, it can do, but this is the basic stuff. We pay for this on a monthly basis, depending on the volume of mail. What this means is that it does not matter whether I am on a long road trip when you write to us. Someone else from the team will answer you. And we do not have the problem of buying the software and hardware upfront and the headache of managing it.
It is time you seriously looked at how services like this can be used to enhance and leverage your business. Meanwhile, it is time for me to fire up my data card and send this little note on its way.
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