The famous quote by Nobel laureate Rabindranath Tagore became a crucial part of the philosophy of life for me. It was fascinating to work on new technologies in air conditioning as we were committed to providing this to our customers. It took a great deal of clear thing and tons of hard work to get where we are today. Fortunately, we were blessed with a team that never complained about going that extra mile.
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| Gurvinder Pal Singh |
There have been phases when many of us have done 20-hr days for weeks on end and traveled tirelessly around the world to bring in the latest in technology. We, that is, Advantec Coils Private Limited (ACPL), aim quite clearly to emerge as the name behind a new generation of air conditioners that are effective and extremely energy efficient. We are determined to get there.
I have been fascinated by technology from the very beginning of my entrepreneurial journey and, therefore, have made innovation the very basis of our business model. It was my resolve to pursue a business in the technology space and stay well away from commodity products.
So, primarily, I was drawn to the HVAC (Heating, Ventilating, and Air Conditioning) industry because it involved technology. This belief has always guided our business strategy. Innovation has consistently motivated me to stretch beyond the ordinary and the satisfaction of offering a new product to the customers has been the most precious reward. I have a firm belief that survival in this competitive market depends on technical superiority and operational excellence.
Guided by the above principles our company, started moulding indoor units or IDUs of split air conditioners in India (others were importing the indoor units at that time). Owing to this early start we are now able to offer a wide range of aesthetically crafted IDUs. In addition, we have built an in-house capacity to mould blowers for the IDUs. Our latest foray is into micro channel heat exchangers (MCHX), a cutting-edge technology that is likely to define and dominate the future of the HVAC industry in India and around the world.
The aluminum-reliant MCHX technology is highly efficient, lighter and compact as compared to the conventional coil-based units. That means products made with MCHX coils are more energy efficient and environment-friendly. They consume less quantities of the R-22 gas that is traditionally used in air-conditioning and refrigeration applications. They are also more amenable to recycling.
| Snapshot |
| Name: Gurvinder Pal Singh Age: 47 Education: 3 year polytechnic diploma  Experience in business: 17 years Leadership style: Empowering employees to let them take decisions, making leaders out of them and maintaining transparency in the organisation. Big learning: If you believe in yourself and your team, you can take on all challenges with enthusiasm, stand against all odds, fight against them and turn the situation around. |
| Factsheet |
| Name: Advantec Coils Pvt. Ltd. Domain: Manufacturing Indoor Units of Split ACs Turnover : 180 Cr Set up in: 1993 Employees: 800+ Headquarters: New Delhi Website: www.advanteccoils.com |
| Business Model |
| ADVANTEC manufactures Indoor Units of Split Air-Conditioners for a wide range of models, marketing its products to almost every leading Air-Conditioner Manufacturer, both in India and abroad. |
We have established the first comprehensive production facility in Himachal Pradesh to offer MCHX coils in India. The project was established in a very short time of six months including land acquisition. We have always believed in opting for in-house production of all our key inputs as compared to importing them. That is the reason we have set up a vertically integrated facility.
Introducing MCHX in India was a tough challenge. As we were the pioneers there were no existing standards, processes or learnings that we could draw upon for setting up and managing the facility. There were in fact no established supply chains either. On the other hand, there were unique challenges to be met. For, example the product had to be customized to suit the unique characteristics of the Indian market, which was completely based on the older technology. But tough as it was, we found the experience to be extremely edifying and exciting as it yielded so many new learnings.
One of the toughest challenges was to standardize the process of making a coil in house, which required estimating the defects and overcoming the quality problems. Our team took each of the quality issues as a challenge and applied techniques like quality circles to come up with solutions. We believe in keeping ourselves constantly updated with the latest advances in technology and, therefore, travel a great deal, particularly to China and Korea. Every piece of data and intelligence collected from our travels, is then carefully and critically analyzed to help us absorb the most efficient and advanced practices. The analysis involves me and the operations and development team.
The essential motto of our business is to work at the cutting edge of technology and to introduce new thought, innovation, processes and practices that would help the growth of the entire industry. We believe in delivering optimum value to customers by marrying our own strengths with the best the world has to offer.
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