Rs 30,000 crore is an alarming figure. And this is not the size of a scam or the allocation the government is making to any of its social sector schemes. If industry chamber FICCI is to be believed, Rs 30,000 crore worth of fruits and vegetables are wasted annually due to glaring holes in the supply chain and storage facilities. Only around 2% of fruits and vegetables are processed, and the figure stands at 26% for marine, 6% for poultry and 20% for buffalo meat, as against 60-70% of the overall food production in developed countries.
While jam and sauce have been on the dining table of millions of Indian families for a long time, there are many other processed foods that are also making way to Indian households. Food habits are changing as a result of lifestyle changes and this is leading to increasing demand for processed foods. According to an update by IBEF, the Indian packaged processed foods industry is estimated at US$ 10.87 billion – US$ 13.05 billion, including biscuits, chocolates, ice-cream, confectionery, snacks, cheese and butter. It adds that growing at a healthy 14-15 per cent over the past two-three years, major players in the sector include Britannia, Nestle, Amul, ITC Foods, Parle, Kellogg’s, GlaxoSmithKline, Wrigley and Frito-Lay, among others.
So not a bad time to look at the opportunity in the agro-processing sector. If so much of raw material -- fruits and vegetables -- are going waste, it only makes sense to put them to better use while availing the benefits of cheap labor, some good incentives from banks and make an entry into this sector. The growth of business depends a lot on the nature of the produce and processing methods. The food quality should be top-class, and therefore, procurement of superior quality of raw materials becomes imperative. This industry is labor intensive, providing employment at each step—production of raw materials, processing at various units in organized and unorganized sectors, packaging of end product, transport and selling at retail stores.