DARE - Because Entrepreneurs Do

Recently I met a group of entrepreneurs in Nashik, who under partnership, have decided to set up a business in the BPO space. Now, it has been only couple of years since Nasik saw BPOs being set up in the city. Naturally, there was this sudden surge of BPOs in the city. Having said that, one of the many problems that these entrepreneurs mentioned is ‘there is just too many of us who do exactly the same kind of work for the same pool of clients’.

Such is the dilemma of a lot of entrepreneurs in various segment of business. What one does not realize is the fact that the real problem is the ‘mindset’ of the entrepreneurs. Professor Philip Anderson of INSEAD in his column ‘How to Zig When Others Zag’ has beautifully penned on how to deal with this mindset problem. “Entrepreneurs can often become trapped by their own definition of who is my customer, what is my business model, and what is my value proposition,” said Professor Anderson.

I highly recommend this article to any entrepreneur who is facing the issue of how to stand out in a crowd of similar businesses. As for the group of entrepreneurs who brought this problem to my notice; I shared this article with them, and they say it has realigned their way of thinking in a good way.