DARE - Because Entrepreneurs Do

Going to any magazine/ newspaper vendor, merely seeing the large number of magazines overwhelms us. There are just so many magazines out there on every possible topic, and newer magazines are continuously being launched in newer niches, which is inspite of the sprawling of online content and e-magazines. Sometimes, we don’t even know that a particular magazine exists till the time we see it/ hear about it. And not all vendors have the physical space to accommodate the numerous magazines being published.

For those who buy in multiple magazines for personal or office purpose, it becomes a problem if some of them are not found at a vendor. They need to go to another vendor. And if they have to subscribe magazines, they have to courier the forms for different magazines to their respective offices, or depend on some  newspaper agency. Here lies a business opportunity which has not been explored by many, but by very few like magazinemall.in.

Online magazine/ periodical/ journal retailing has not caught up in India. Even magazinemall has recently started its India operations very recently and offers approximately 200 publications from 16 publishers. People/ organizations can subscribe to magazines in bulk online and the vendors can offer discounts and prizes since middlemen’s margin will get eliminated. Besides, a number of other extra services cannot be given by vendors and shall surely get customers lured to you.

These extra services could include easy renewals, updates on new magazines/ newsletters, free shipping, beside gift on subscription and discounts, deals, offers etc. There is no geographic constraint and one can surely get the first mover advantage provided the right marketing is done in time, with exclusive tie-ups.

So, when can DARE readers ask you when they want to subscribe to all Cybermedia magazines through your website? :-)

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Also read:

Status of Print Media in Digital Times

Magazine Mall to Aggregate Leading Publications for Indian Readers