My Name Is Khan: fear-uncertainty-doubt and the apparel connection

Posted by: Binesh Kutty in in the news

A lot has been talked about My Name Is Khan and the FUD surrounding the topic. I had a rather unique experience this evening in Nasik - and let me be very clear that it has no direct connection with the movie. I had walked into a Belmonte (a brand under the umbrella of S. Kumars Nationwide Limited) showroom to check out some suits. While at the shop, I noticed a strange thing across the store - all the blow-ups of Shah Rukh Khan had a newspaper stuck upon it, covering the face of him. I thought maybe SRK has stopped endorsing the brand, and maybe some other ambassador was already in place and the blowups of the latest celebrity was yet to come in, and so on. But then, I had to ask and confirm. The store manager made a peculiar face and replied, "It's simply a precaution to keep our store from getting vandalized." It made sense now. This showroom, made entirely of huge glass panes, with tens of huge blowups of Shah Rukh Khan, would be an open invitation for the activists to come and smash it all.

Multiplexes  refusing to screen the movie got the assurances of the ministers that they will be provided security to avoid any untoward incident from happening. Now who would've imagined that the issue in hand would make apparel showroom owners potential targets too. "Who'll provide us security," asked the manager. I must say, I was left speechless.

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