Blog entries from Abhishek Chanda

Heights of Comparative Advertising

Abhishek Chanda — Mon, 08 Mar 2010 09:35:50 +0100

When brands fight it out amongst themselves, the fight is all about capturing market share and toppling competition. And when they do it on TV, it is all about grabbing eyeballs by making the cheekiest of ads and taking potshots at the competitor.

The sub-continent has had ads that have unleashed witty and funny, and at other times drab, commercials to hit back at each other. During the 1996-97 Wills Cricket World Cup there was the memorable Pepsi versus Coca-Cola campaign, when Pepsi Read More...

Corporate Downsizers, anyone?

Abhishek Chanda — Wed, 24 Feb 2010 11:28:28 +0100

Last weekend I got myself tickets for a movie called Up in the Air. A typical American drama film directed by Jason Reitman and co-written by Reitman and Sheldon Turner, the film is an adaptation of the 2001 novel of the same name, written by Walter Kirn. Apart from the fact that the film stars the ever charming George Clooney, what all the more interested me was a brief review that I read which mentioned that the story is about a corporate downsizer and his travels.

Corporate downRead More...

The business of global calamities (as some would like to call them)

Abhishek Chanda — Fri, 05 Feb 2010 10:53:52 +0100

There have been beggars, rich landowners, retailers, wholesalers and industrialists who have been pocketing their fair shares by engaging in various businesses. Also, there are the typical politicians, civil servants and men with power who pocket their unfair share by engaging in dubious acts. But of late a new way to rake in millions or may be billions of dollars seem to be the order of some people and their 'prestigious' organisations. This is the business of global calamities and hazards.&Read More...