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Learnings from Startup Saturday Gurgaon

Posted by: Abhinav Sahai in in the news

Tagged in: Untagged 

Recently I attended Startup Saturday in Gurgaon. It was Gurgaon's first date with the highly popular event among startups. Held at the MDI, a B-School, it primarily had students who were there to learn things rather than share. However a few good speakers had some nice things to say. Thought to share a few takeaways from the event.

1. At a conference/event, prepare questions for each of the sessions before going. When allowed to ask, spend the first 30 seconds to introduce your company and then ask your question in the last 10 secs. - Yes, that's your moment of limelight or to say a way to market your company.

2. One of the speaker asked entrepreneurs - what do they do, they told about their products and services. Nobody talked about the problems they were trying to solve. Make sure you explain what problem you are solving. 

3. An interesting video about Teamwork (Unfortunately, am unable to embed the video here directly)

And an important last point.

4. If the chemistry between the people/founders is not right, the mathematics and economics will never be. 

Found these points important and interesting and hence shared, do share your experience/learning if you have attended any of Startup Saturdays anywhere! 

About me: I run a digital marketing startup called Niswey. You may read my profile here and/or reach me via email on This e-mail address is being protected from spambots. You need JavaScript enabled to view it or shout at twitter @AbhinavSahai}


Record your life - Ohlife !

Posted by: Abhinav Sahai in in the news

Tagged in: tools , Ohlife , life

As an entrepreneur (or sometimes even in the case of job oriented people), life happens to run at a pace faster than light. When the New Year wishes start to arrive, we often realize that how soon the current (or previous) year has gone by! Often we feel we haven't done enough or the year went in a flash and are not able to recall what major happened. Well, for people like us, there's a tool which helps us keep a record of our life and importantly - keeps it only to us.

Ohlife - Works on a simple funda of "OhLife helps you remember what’s happened in your life". A really clean interface and a neatly laid signup form makes you all the more inclined towards signing up and writing to yourself. All you need to do is register and then forget about it. You get an automated mail everyday, reminding you to write about your day. No, you don't need to go to the site to post, just hit the REPLY button on the mail. Start typing and SEND. Voila! That's it. Ain't it easy?

Well, I really loved the simplicity and ease of use. If you also like to keep a record, do sign up and start posting. Let's again join this time next year and see what new have we done in our lives! Till then Happy Living !

{About me: I run a digital marketing startup called Niswey. You may read my profile here and/or reach me via email on This e-mail address is being protected from spambots. You need JavaScript enabled to view it or shout at twitter @AbhinavSahai}


As part of my consulting activities, I often visit a client and advise them on their Digital Strategy. Yes, sometimes its really difficult to explain how digital works, especially to people who are twice my age but now that I've got used to it and am no more surprised by their behavior or questions. But today something strange happened.  

Sitting at a client meeting today, I was helping them frame a new digital marketing campaign around a certain product. While everything was okay with us - the product, the campaign, the activities to be performed, there was one thing that completely blew my apart! Believe it or not but "the client does not want to measure the results of their advertising campaign".

While I was suggesting them ways how they could measure it, I was suddenly interrupted by the statement - "No, no forget all that, we don't care how many people actually saw and converted from this campaign". Well, the advantage (and sometimes disadvantage) of the digital era is that each and everything can be measured. Then why would someone not want to measure the success (or failure) of their efforts? 

As a marketer, we always want to know the results of our efforts, want to know how good or bad our campaigns were and how could we improvise on them, for the first time in my career I saw someone who declined to measure the success!

As part of my consultation, I always believe in giving the best possible result and advice but sometimes you have to go by what the client wants, after all "Customer is the King", isn't it? 

I am still under surprise that he actually refused it. Have you been in any such scenario before? Or are able to understand as to why would you not want to measure the performance of your efforts? 

{About me: I run a digital marketing startup called Niswey. You may read my profile here and/or reach me via email on This e-mail address is being protected from spambots. You need JavaScript enabled to view it or shout at twitter @AbhinavSahai}


At an Owner Manager program that i recently signed up for, i was asked to fill a questionnaire on "value creation" from the perspective of different stakeholders in a business. "In this business - "what is important to me?", "what is important to an employee?", "what is important to a customer?", and "what is important to an investor?", were some of the questions asked.

Do note the distinction between "me" and an "me as an investor". It is clear that all entrepreneurs are investors in their own business. Apart from their time, effort, nearly all entrepreneurs invest money. This infusion may be direct through way of paid-up capital or loans from family and friends, or they could be investing money indirectly by way of taking lower-than-market-salaries for themselves - thus choosing to invest the profits back into the company.

I've done this for 10 years in my business. The salary i have withdrawn has been several times lower than what i have withdrawn at different points during my entrepreneurial journey so far. I still remember my last salary while i worked at some IT firms was nearly Rs.30,000/- as a Java Team Lead, way back in end-2001. When i started up Srijan, i withdrew Rs.5000/- for almost a year, covering some minor expenses and the fuel for my bike. Ofcourse, my family became investors in my business, by not charging for sharing their office space in Nehru Place, my covering my electricity and telephone expenses, and so on. To date, i am able to stay an entrepreneur, earning about 3 times lesser than the market pays my peers, because my wife works. She is thus an investor in my business in some way as well. In that sense, employees who stick along with the business, in spite of knowing that they can get better salaries elsewhere, become investors in the business. It takes a business coach, or a training program like the one i am in, or sometimes - as in my case - retirement planning, to make one cognizant of these perspectives. How easy is it to forget responsibilities towards yourself and your own family pursuing a wild dream of creating something special - something that it so deeply important to you as an entrepreneur.

Yet, i am absolutely certain, that even for conscientious (and absurd) entrepreneurs like me, it is not difficult to withdraw a higher salary. It may not be a market salary, but the differential factor could be far less. Insecurity about winning new business, the responsibility (and if may say, "burden") of continued employability of  employees, the deep sense of responsibility for their families, and the overall pursuit of success of the business, may be reasons for one to forsake a better salary for oneself. However, this set of entrepreneurs fail to think of themselves as "investors". Any investor in any business would look for getting an 'x' times return on the investment made. And this must remain true for all entrepreneurs. Besides, entrepreneurs get old too. And they will have themselves and a family to take care of. Any retirement planning requires a recurring source of income now, even if you're one of those who have a business ready to get acquired and give you a ton of money in return. Do your retirement planning early, anyway. The earlier the better. I've learnt it the hard way. You do not have to.

So, if you've been like me so far - in your mid-thirties, still have the fire in your belly to go on in your business, a working wife who shares the cost of running the home - go ahead and give yourself a much deserved out-of-turn salary raise now!

-----

Rahul Dewan is the CEO of Srijan Technologies, a successful open source web consulting and services business. He's been an entrepreneur for nearly 12 of his nearly 15 working years. He is part of a few more ventures including a unit of Srijan Technologies in Dharamshala, Himachal Pradesh, formed as a "co-operative of businesses", and a Digital Marketing firm called "Niswey". He runs a personal blog at: http://danceofshiva.wordpress.com, where he writes on "life" - religion, spirituality, politics, poverty, inspiring people, and almost every day to day thing that inspires or affects him in some way - profound or otherwise. Twitter: @rahuldewan.


ARMing the DIY culture

Posted by: Prashanth Hebbar in in the news

Tagged in: Untagged 

 

The ARM development Studio Community Edition (DS-5 CE) gives the Android community an invincible power. This puts the power at the hands of Android hackers who can now develop apps at the native level making use of ARM hardware optimizations.

ARM DS-5 CE allows hackers to program their ARM devices in C, C++ and Assembly languages. Can you imagine the impact this can potentially have.

This is the stuff the 1960s and 70s legend of Valley DYI culture is made of. Or the early Internet pioneers in India who hacked Perl and Unix shell codes to connect to the rest of the world.

It is commendable that ARM has taken this approach to giving serious developers a way to do access the native layers of their devices. That in itself will perpetuate the love for ARM and also all Android devices.

The ability to program your device

It is almost a birth-right of every serious mobile user to tinker around with the device. The ability to do this what the open source movement finds its own roots into. Just imagine the Unix or the latter Linux system not having a Bash shell -- It wouldn't even be smoke.

What I loved with my old Symbian Nokia handset was this ability to program it in a variety of languages, especially Python and Java. If you were a hardcore C++ programmer you had a better grip on these machines. I loved this environment. Then suddenly Symbian lost its way. Alas.

My common grouse with most post-modern smartphones is: Why can't they include a simple programming language (I am not naming any single language) so that the curious minds can take to program the phones the way they want.

 

 


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