"Looking mysterious"
Well, this term has not been coined by us and its also not a term that has been coined by lexicologists or marketers. Its an organised industry and has very much participation from top MNCs in the world. Its a very much developed concept in the advanced countries and so is relatively nascent in countries like India. Lets uncomplicate the things through an example:
Lets give you a name – Parminder. Now, Parminder is a shopaholic. There's this FMCG (Fast Moving Consumer Goods) company – “Domi Does Not Know” Pizza who hires a company called MistyShop (imaginary name, even if a real exists). MistyShop has deployed say 500 Parminders to shop at “Domi Does Not Know” Pizza countrywide, but who are not its employees. According to some pre-determined terms and conditions, shopping criteria, other constraints and parameters, Parminder goes to “Domi Does Not Know” Pizza outlet. S/he acts like a normal but is very careful and observant and is constantly measuring the performance of the “Domi Does Not Know” Pizza outlet on various parameters with minutest details possible. S/he observes behaviour, voice tone, language, non-verbal language of the “Domi Does Not Know” Pizza employees. Then s/he takes note of outlet ambience, cleanliness, waiting time in inside and outside queues, time taken in ordering, serving etc; customers' reactions on employee behaviour and food quality and many other things.
But why would You alias Parminder do this? Because s/he gets paid for the efforts (and not for shopping, if you are already thinking of a sponsored pizza party). The money could range from Rs. 5000-10000 per month. Besides, dont worry that you will be responsible for some employee being fired. It doesn't happen generally. The feedback is only used to improve the MNC's services and customer experience.
Can Satvinder alias 'the other You' be a mystery shopper? Well, yes. Just go through the websites and contact any of these mystery shopping organisations in India. {The list is not exhaustive. So, You (now I mean the readers) can mention the other names in comments}
- DQS India www.dqsindia.com
- Grassroots India www.grassrootsindia.in
- AQ Services Internatinal (India subsidiary) www.aq-services.com
- Shopmax www.shopmax.in
- Bare Associates India www.bareinternational.com
Enlist with them and do the assignment properly.
And be the Mysterious Millionaire :-)
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Also Read: Is your staff well informed?
Mystery Shopping Videos (Press Ctrl + click):
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written by Shikha , March 19, 2011
written by xxxxx, February 18, 2011
written by Ajay Sharma, February 09, 2011
We are ISO 9001:2000 certified & consider ourselves as Field Work SPECIALIST For ASIA, AFRICA & Middle East.
We have over 35,000 Shoppers available Afro-Asia wide and ready to help businesses , better serve their customers.
Our shoppers include both “Professional Evaluator” as well “Regular Customer”. Every shopper is rated on the report they submit.
Growing at a pace of hundreds of new shoppers per month our database is spread over every major city and many small towns all over Africa-Asia. Our range of shopping Services includes the following Industries : Automotive, Banking/Financial Services, Call Centers, Hotels and Restaurants, Retail, Others.
RNB Global offices are located in China, Egypt, GCC, India, Kenya, Philippines, Russia, South Africa, Thailand & Vietnam.
To register as shopper :
http://www.rnbresearch.com/rnb-mystery-shoppers-form.html
written by girish kabra , January 27, 2011
written by girish kabra nagpur, January 27, 2011
written by priya27, January 06, 2011
first of all the pay menial amount like 350-400 Rs per assignment in which travel cost and purchase cost id urs.So u hardly save rs 100 and for that much money filing up their stupid LONG surveys are not worth.
broad as mystery shopper i used to make decent pocket money but in india here,teh companies treat u horribly and dont pay even decently.so i left doing assignments here
written by Albatross Global Solutions, January 05, 2011
Our Brand Auditors/Mystery Shoppers should have an interest in luxury brands, own luxury items, and are responsible and detail oriented individuals with a good memory.
Each Mystery Shopper receives an initial briefing during which we explain what is expected and send you all necessary documents. After each survey, our Mystery Shoppers need to answer a short questionnaire. Most surveys can be done after office hours or on weekends. There is also interesting compensation for each survey.
To apply, please register online at www.albatrossonline.com. Fill in your profile completely and accurately. We can then find a project that fits your profile.
written by alok kumar, December 27, 2010
written by vinod s. bedmutha, December 02, 2010
vinodbedmutha@gmail.com
9822827655 / 8983983831
written by hrushi, November 20, 2010
They communicate well and they try to build relationships. Its not just transactional.
They pay on time and they keep track of you
I would really recommend them
regards
Hrushi
written by Sarita Tyagi, November 19, 2010
All the companies pay well and on time but when the shopper's shop is cancelled or report is of not good quality then they send messages like above for wemark. I have been always paid on time from wemark and they give good shops.
Some of the best companies in india for mystery shopping are Bare International , Wemark , Grass Roots. They all are best and
written by wholesale jewelry, October 21, 2010
written by Shaw, September 09, 2010
written by uma gopalakrishnan, August 10, 2010
Greetings
I am extremely interested in applying for a mystery shopper job. I have very keen eye on minute details and extremely good at giving feed backs both good and bad, I have done that all my life. Even calling the managers to discuss about my observation on my suggestions to improve and I love to shop. I need a fun yet meaningful job that utilizes my talent as well. Remuneration is secondary, although my last pay is close to 70K a month.
I reside in Chennai and am open for travel all around India, as I have zero responsibilities.
Attached my resume, passport details (with ten year multiple entry visa to USA) and last work experience letter.
Since I have worked in five star hotel, I have very sharp eyes right from the tone to body language of the waiter. I am a connoisseur as well.
I have traveled a lot, I have written several emails to the central customer care managers on the air hostessing techniques and the ways to improve right from the smile to the attitude of the air hostess.
I am good at observing the knowledge and the presentation technique to be used by the shop representatives.
My future goal is to open a "customer care/hospitality care/guest care training institutions" all over India.
I have lived in USA for 13 years and was totally impressed by their customer/guest care services.
warm regards
Uma Gopalakrishnan
Mobile no 9884839189
written by Neelima, July 23, 2010
There are loads of other companies in India which are into mystery shopping. Some of them are :
Kaiz Consultancy
SRS India
Onion Insights
HS Brands International
Just check these out in google and you can get the links.
Happy shopping!!!
written by Shaw, July 12, 2010
written by Chris HIres, July 09, 2010
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i have heard these people are brilliant with their research and analytical skills and they have amazing stuff too..